Recently, Walmart, which has a new positioning as a cross-border e-commerce platform, has become a "hot search" in the cross-border circle, making many people turn their attention to this low-key giant company.
The reason why it has been in the spotlight is mainly because of the surge in Chinese sellers that Walmart has entered in recent months.
According to statistics, of the 1,000 new sellers added recently, 51% are from China, and only 46% are from the United States.
Such data may not be big news for Walmart, but it is combined with another thing in the cross-border circle, which makes people smell an unusual taste.
01
Under the tide of titles, sellers "choose wood and live"
For cross-border e-commerce, last year's Amazon title wave can be said to be a nightmare for many people.
If you compare the time carefully, Amazon's "Title Douluo" name was given since March last year, and this time is also the time when Asia Walmart offered an olive branch to sellers outside the United States. So it's hard not to think of a causal relationship between the two.
Maybe this is just a coincidence, but Amazon's title operation has indeed caused some small and medium-sized buyers to completely lose their jobs. After working hard for several years, I returned to before liberation overnight. In addition, Amazon's strict entry requirements make it difficult for them to make a comeback. Compared with Amazon's "unfeeling", Walmart's slightly lower entry requirements and the continuous introduction of new seller incentive programs have attracted a large number of Chinese sellers into its arms, even if there are many sellers who have not been liquidated by the ban tide. Select active "jumping".
02
The Walmart Advantage
Compared with Amazon, although Walmart is not really "scent", it is the second largest platform in the United States, and Walmart started earlier than Amazon, and its popularity in the United States is not much worse than Amazon. Therefore, for some liquidated sellers, it is indeed the best choice.
In fact, Wal-Mart has been working hard for the past few years. In recent years, Walmart has continued to make efforts online. According to official data, the number of unique monthly visitors to Walmart's official website is as high as 120 million, and the sales growth rate has exceeded the market for three consecutive years. In 2020, the sales growth of third-party sellers will reach 79%, including household furniture, daily miscellaneous items, 3C categories, toys, seasonal items. Sellers of supplies, consumer products, and apparel and apparel are developing particularly rapidly. In 2021, Walmart's global omni-channel e-commerce total will reach $75 billion.
In offline retail, Walmart itself is also very strong. It has more than 4,000 offline stores. According to statistics, 90% of the population is within a mile of him. In terms of logistics, Walmart is even able to deliver faster than Amazon. And these can all be converted into traffic, bringing huge growth to the platform.
03
Walmart VS Amazon, how should sellers stand in line
The competition between Walmart and Amazon may be a protracted battle, but for sellers, it is more concerned with how to stand in line. In my opinion, except for sellers who are "abandoned" by Amazon. If you are a player with energy and capital, Walmart will be a good choice. At present, the competition level is not as fierce as Amazon, but Walmart is in the development stage. In terms of traffic, Walmart is still a lot inferior, so it is more suitable for people with energy” Players who have "raised the number" settled in.
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