New change! Amazon will send promotional emails for sellers to subscribed fans

Amazon is testing a new feature for sellers: e-mail notifications to consumers about new stores such as products. In addition to the processing of return and exchange orders, Amazon has taken great pains to block the "private connection" between sellers and consumers. This is a major change in Amazon's current policy.

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According to CNBC reports, the new "Manage Your Customer Engagement" function does not encourage sellers to flood consumers' mailboxes with product promotion emails. Consumers will only receive emails when they follow a certain seller, and Amazon (not the seller) will be the actual sender of the email.


Amazon will inform sellers how many consumers choose to subscribe to e-mails, as well as the performance indicators of the activity (the specific details have not yet been disclosed), but will not provide specific consumer information including names and e-mail addresses.
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Amazon will implement new performance requirements, and the relevant permissions will be cancelled if the standards are not met! Click on the video below to learn

Amazon said that the new features are free, but only for brand registered sellers.

For sellers who need to consolidate their audience circle, the new feature will be another window of promotion to meet the demand for subscribing to fans; for consumers who are cautious about hunger marketing and weak marketing, sellers can check their preferences by checking the brands they follow , So as to achieve "precision strike."
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