Amazon occupies nearly a third of the U.S. B2C e-commerce market
Amazon occupies nearly one-third of the U.S. B2C e-commerce market. In the two quarters affected by the epidemic, its growth rate was close to the overall growth rate of U.S. e-commerce. It's not surprising that Amazon can get overwhelming returns from the market. Amazon not only affected the e-commerce services of the entire industry, but also led the development of cloud computing and digital advertising businesses, creating a new trend of market innovation.

What are the characteristics of the Amazon platform?
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1. Amazon customer unit price is high, the average customer unit price is higher than $17.
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2. Amazon has few sellers, many buyers, and low competition: There are 3 million sellers worldwide, 400 million active users of global sellers, covering 65 countries, and the number of products sold by third-party sellers accounts for >55% of the total sales of Amazon platform.

3. The Amazon e-commerce platform is very fair: Amazon strictly prohibits serious violations of sellers' orders, infringement, and sales of fake goods. It is a well-known cross-border e-commerce platform that "emphasizes products and ignores stores". As long as your products are of good quality, you are not afraid of not being sold.
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4. Low cost of opening a store: You don't need too many equipment to operate the store, all are registered on the cloud, and one computer can easily manage multiple stores.

5. Low labor costs: Amazon does not have instant messaging tools, and communicates with customers through emails. You can reply to customers within 24 hours, reducing the pressure of customer service.

6. Logistics advantages: Amazon has its own dedicated logistics, and 123 major operation centers around the world deliver goods to 185 regions of the world.

7. Low return rate: For five European countries, buyers have high consumption levels, high overall quality, low return rate, and guaranteed profits. In addition, Amazon has permanently blocked buyers with a high return rate and has great support for sellers.

Cross-border e-commerce is developing rapidly and may accelerate in the next few years. The myth of long-term growth has just begun. Multinational e-commerce sellers feel pressure on shipping logistics, exchange rates, raw materials, political changes, etc. However, China has strong supply chain support and the government has formulated a series of policies that are conducive to cross-border e-commerce. Don’t miss this opportunity!
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