In the first quarter of 2021, Amazon's net profit increased by 220% year-on-year. Amazon sales reached 108.5 billion US dollars, an increase of 44% year-on-year. Earnings per share were US$15.79 and profits were US$8.1 billion. Prime Day will start in the second quarter of this year. The holding of Prime Day will increase the turnover of the second quarter, so that the second quarter sales can reach a new historical height of US$110 billion to US$116 billion, and operating income is expected to be 4.5 billion. -8 billion U.S. dollars, due to the estimated cost of new coronavirus pneumonia at 1.5 billion U.S. dollars.

Sellers with stores are about to start layout now! If you have not set the prime discount on the day, you should set it as soon as possible.

Here is a reminder that the point √ is the discount on the day of prime.

amazon fba china import

As mentioned before, this year's prime may be carried out in mid or late June. However, there are official pictures showing that this year's membership day should be carried out according to the previous time, July 13-14.

In fact, in April, many sellers successively received invitation emails from Amazon to send Prime Day. This year is actually relatively early compared to previous years.

What are the types of activities?

Spike LD: When you see the background recommendation, remember to create a spike in time. If you don't create it for a long time, you will be refreshed and lose the recommendation.

Prime targeted coupons.

Prime exclusive discount: It will end two weeks before prime day. Participating products must meet FBA delivery. The selling price is at least 8% of the current price and at least 5% off the lowest price in the past 30 days.

DOTD: The activity has been opened, you can contact the account manager.

amazon fba china import

Prime day fee
Prime Day Deals: 500 USD publication fee, 30-hour Deals on the same day,

Prime Day Week: If it is published on other days of Prime Day Week, even if it is not on Prime Day, a publication fee of $300 is still required. When your Deal is scheduled to be published in the future, you will find this fee. For details, please refer to Amazon Lightning Deal fees.

2021 Amazon Prime Day membership day time point

For sellers who have not received the emails, first do the basic work on the site, do a good job of sales, maintain the supply chain, and strive to receive emails for membership day invitations next year.

The big promotion is coming soon. Sellers should pay attention to their emails all the time and update relevant Amazon news in a timely manner.
amazon fba china import