Amazon is the largest e-commerce platform in the world. It can be said that the products on the platform satisfy the appetite of the vast number of consumers, with all kinds of products and diverse types.
Top selling products on Amazon platform:
Amazon’s ranking is mainly based on best-selling products. In addition to this, it also provides another ranking list, which mainly displays popular new products, products that have risen or fallen the most, and products that are given as gifts. The sections are clear and more efficient. Procurement plans are made locally, and at the same time, product analysis can be conducted through rankings to achieve product sales conversion.
Although there are millions of products for sale on Amazon, the following categories have always been popular.
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1. Toys and games
Even today, Toys&Games is one of the product categories that generate high sales on Amazon. Since children are among the most excessive market consumers, this category has broad potential.
However, this category proved to be a dynamic category. Game kits, video games, cricket bats, golf, chess, ludo, brain games, learning games and other memory games went well. Therefore, it is very important to customize Amazon products through fashion, learning and creative games to ensure a high return on investment (ROI).
2. Electronic accessories and gadgets
Electronic accessories, smart devices and gadgets are one of the indispensable parts of our lives. In the past year, more than 60% of Google searches were done through smart devices. The ideal way to sell such products is to purchase directly from the manufacturer.
3. Video games
The revenue of the gaming world depends on two main sources-hardware (screens, controllers, processors and accessories) and software (games). Although this business has existed for decades, they are now more advanced. Based on this platform, it is divided into control games and computer games. However, with the advent of tablets, social media and smart devices, these categories have expanded further. Therefore, it will not stand still. It is constantly upgraded and there are countless options. Players are beginning to spend twice as much money on hardware, game content and accessories.
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4. Clothes, shoes and jewelry
If you do not include categories such as clothing, jewelry, and shoes, the list of best sellers on Amazon is incomplete. In fact, they are one of the reasons for Amazon's amazing revenue. Since clothing is one of the basic needs of human life, it only occupies a huge income space.
5. Books
In the digital age, this does not mean that "paper books" are obsolete. They are classics, and they will continue to exist no matter how digital the world becomes.
More readers in this world can imagine that physical books not only generate a lot of sales, but also stay in Amazon's category-based bestseller list. People still prefer to read physical books instead of reading on Amazon Kindle, iPod or iPad.
6. Beauty and personal care
Like any other product category, Amazon is a major retailer of beauty products. Although they are the best-selling products and high-yield product categories, quality and safety are paramount.
7. Camera and photo accessories
With the increasing popularity of photography and promotion in the social world, the digital camera business has become the focus of attention. On the other hand, applications and services such as photo editing help meet demand, such as Douyin and Meitu Xiuxiu.
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Amazon trend analysis:
Based on Amazon's relevant data and research on Chinese sellers, Amazon Global Stores launched a report summarizing the five significant trends of Chinese sellers and products.
Trend 1: Sellers are more diverse in terms of location and type. The geographical distribution of sellers is increasingly widespread. Among them, the Yangtze River Delta region, as a gathering place for my country’s traditional manufacturing industry, has increased the scale of sellers by 9 times in the past five years; the Pearl River Delta region has increased the scale of sellers by 6 times; and the scale of sellers represented by Fujian has increased by 5 times. Luggage, furniture and furnishings, outdoor lighting and other categories showed obvious advantages in competition; sellers in North China and Central China have gradually risen.
Trend 2: Accelerating global deployment. A survey of Chinese sellers on Amazon Global Stores shows that nearly 60% of sellers have operated two or more Amazon overseas sites at the same time. In the process of accelerating global deployment, sellers not only consider mature sites such as the United States and Europe, but also actively deploy emerging sites such as the Middle East, Australia, and Singapore.
Trend 3: Increased brand awareness. As the export cross-border e-commerce industry gradually shifts to "intensive cultivation", sellers pay more attention to the long-term development of the business. In terms of product development, with first-hand feedback from consumers on Amazon's overseas sites, sellers can effectively improve product design, improve product quality, and guide new product research and development.
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Trend 4: Accelerate product innovation. As global consumer demands become more diversified and refined, Chinese sellers continue to enrich their selections and gradually shift from standardized products to higher-value, more diversified, and more personalized products. Among them, the sales of kitchen, home, clothing and other categories have increased significantly; outdoor, sports, home decoration and other categories are constantly enriched; consumer electronics, household goods and other categories are closely following the trend and more integrating "smart" elements, launching smart bracelets, Smart speakers, smart sweeping robots and other products.
Trend 5: Upgrade of responsiveness. Sellers have continuously upgraded their ability to respond quickly to changes in overseas consumer demand, and flexibly adjusted their product selection strategies. During the epidemic, Chinese sellers provided global consumers with high-quality anti-epidemic supplies and daily necessities in a timely manner. Driven by new scenarios such as home life and remote office, they provided overseas consumers with household appliances, kitchen supplies, personal health care, and indoor sports. , Pets, gardening and other high-demand products.
The above is the analysis of trends in the top-selling products on the Amazon platform and related aspects.
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