Recently, Amazon's global store opening announced the best-selling peak season categories on the Middle East site, and the consumer electronics category ranked TOP1. Among them, it is mentioned that the sales of game console accessories in the Middle East site have soared.
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This is also mentioned in previous articles on cross-border e-commerce remittance in the Middle East. The Middle East is one of the fastest growing game markets in the world, which also provides a broad market prospect for game software designers and game equipment manufacturers.
Due to the epidemic restrictions, most people spend longer at home, and many people turn to online games to escape reality and enrich their free time. A rapidly growing group of active young gamers and the in-depth penetration of smartphones and the Internet are driving this growth.
According to data from the survey agency YouGov, most smartphone gamers in the UAE (79%), Saudi Arabia (76%) and Egypt (73%) are light to ordinary gamers, playing games every week on average. The time is 10 hours.
Game consoles, mobile game devices, and game accessories (such as gamepads, monitors, Bluetooth headsets with microphones, and gaming mice and keyboards) are popular among young people in the Middle East.
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The sales of gaming equipment in the Middle East market support this optimistic outlook. According to the statistics of research company GfK, the UAE’s gaming revenue has experienced strong year-on-year double-digit growth, especially in the high-end gaming sector (over US$1,800).
Dell’s Alienware e-sports division in the Middle East market grew 161% year-on-year, and HyperX’s global revenue from the production and sales of gaming peripherals increased by 40%.
According to data, by 2023, the global e-sports industry is expected to reach 200 billion U.S. dollars, and the number of global players will exceed 3 billion by then. By 2021, the GCC e-sports market is also expected to reach US$821 million.
In 2019, Saudi Arabia's e-sports revenue ranked 19th in the world, estimated at 837 million U.S. dollars. Especially in the UAE and Saudi markets, the demand for local e-sports equipment will also grow.
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