Amazon's storage costs have increased in recent years. Especially for products that are overstocked and unsalable for a long time, the platform will also charge additional storage fees. Not only the increase in cost, the long-term unsalable goods will also affect the overall popularity weight of the store, and affect the popularity ranking of other products. So in response to this issue, we have compiled some methods for Amazon to clean up inventory1. Outlet clear inventory

Outlet is a promotion method of Amazon, but only professional sellers who use Amazon logistics service can participate. Sellers can actively sign up to participate, and can directly inquire and sign up directly on the redundant inventory interface.


2. Amazon Liquidation Auctions

The Amazon Clearance Auction B2B platform launched by Amazon and the nation's largest online clearing platform B-Stock. This platform will sell Amazon seller customer returns and inventory backlog items, including household goods, clothing, books, consumer electronics and groceries.

The U.S. site URL is: http://amazon.bstock.com

The European website is: http://a2z.bstock.com


U.S. auctions currently only accept registrations from domestic corporate buyers, and the inventory is shipped out of the warehouse in Arizona, California and Indiana. That is to say, corporate buyers will buy related products, so even if sellers want to use this platform, they have to see if their products are suitable.

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3. Bundled or discounted promotions

Select the listings with a relatively high number of reviews and good ratings. These types of products can be promoted and sold in the site first, and the related products of the same kind of products can be bundled. The specific method of combining punches depends on the operation and own arrangements. It is necessary to analyze whether the product can be sold at the moment. Make some low-level mistakes and promote summer things or certain festivals.

If there are not many goods and products that cannot be sold, in order to save high storage fees, you can choose a suitable promotion based on the product.

You can choose to buy one get one free if you have a small value, or you can buy a related product to get this product. If the value is high, you can set a discount, or you can bundle it with a low-value item, which can also drive the sales of another product.

4. Application for destruction by Amazon

Separate the goods that you can't handle at all. If the value of the goods is not high and the quantity is not large, destroy them all.

For products with low inventory, low prices and inferior quality, directly create a removal order through the background of the seller center and apply for destruction by Amazon. As a result, Amazon will charge a small removal fee and clear the inventory. Sellers can concentrate on focusing on good products, and then create explosive products.

Making good use of  "Create Removal Order" function is also a good strategy, after all, the return shipping cost of some products is several times that of the product.

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5. Lighting Deal

I believe I don’t need to say more about the effect of the spike. The application for BD takes a long time. If your product meets the conditions of LD, using this method is undoubtedly the fastest and most direct. Eligible sellers can apply directly through the Amazon background.

According to consumer psychology, they need to create an atmosphere of "urgency" when promoting sales, so that they feel that if they don't buy it, they won't have such a discount or if they don't buy it, they won't have it. For example, clarify the time interval or countdown for the promotion. Of course this also depends on your product.

6. Participate in Best Dea

Sellers can lower the price and sign up for the 14-day BD event. The disadvantage is that the seller needs to have a DI account for big sales or Amazon investment managers to help declare.

It is recommended that sellers strengthen advertising, give free gifts, and do not require Review, etc., so that the ranking during this period will be higher. For products with low value, sellers can consider buying one, get one free, or buy the product as a gift; for high-value products, set a discount, or give away a low-value product, which will help drive the sales of another product. In addition, the seller remembers to maintain the caring service as always during the promotion period.

7. Liquidate inventory with the help of Amazon's pilot program

The pilot program allows us to clear inventory through the assistance of Amazon subsidiaries at Amazon's US operations center. When there is no other choice, this choice is particularly valuable, because it can help us turn the "poor" inventory into capital, recover part of the inventory cost, and remove this inventory to avoid paying long-term storage fees. .

8. Seize the buy box and clear inventory

Buybox has always been considered a guarantee of sales. When you are ready to clear the inventory, the price of the product will inevitably be greatly reduced. Relying on the previous sales records, you can become a strong competitor of the buy box.

9. Off-site promotion

Find celebrities from deals: post solicitation, specify your requirements, products, and payment status, and ask celebrities to post on their behalf. Deals website editing: Go to the deals website to find the editor's name on the deals post. You can send a private message, or click on the name to enter his ID to check his mailbox and social network ID, send an email or go to the social network to leave a message or send an email to him; click Find the editor at advertise on XXX or contact us at the bottom of the website.

Off-site FB celebrity groups publish discount posts: If the product has a certain audience, sellers can use social software to promote it, and they can contact price-sensitive users on the platform and tell them: If you buy product A at the original price, leave a five-star Review at the same time, And if you don’t leave the assessment words in the review statement, you will get a B product worth XX for free (B product is unsalable product).

Of course, you can also choose the promoters of the Amazon Alliance for delivery. They have a huge user network and the spread effect will be more active. Such discounts will produce "viral" spread more quickly, so as to quickly achieve the purpose of clearing the library.

10. Host a social media contest or give it out as a gift

Sellers can give away free products to encourage consumers to register for an account, purchase other products or participate in your social media activities. This method is very useful for long-term sales. Sellers just sacrifice instant sales in exchange for more users and their future attention and consumption.

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At present, off-site deals are the last straw for most sellers to clear their inventory. If your discount is large enough, the effect should be okay. Of course, it does not rule out that your products are too cold, and no one wants to give discounts. Everyone's enthusiastic plan to find celebrities, the basic effect of ordinary celebrities is not great. Unless the celebrity is really a live Lei Feng, you can try with little early investment, but the expectation value should not be too high.

For a small number of products that are ready to be sold during the peak season, but are still a little far away from the peak season, you can send them to the blogger first, and let them add sales authority to the comments. Although this will not immediately see a cash return, sellers can gain a lot of word-of-mouth and reviews to pave the way for brand building in advance, which is priceless.

Don't adjust the price of the front page page too low, it's best to use a discount to sell it at a low price. According to the experience of many sellers clearing inventory, the lower the price, the more unsellable it is. Of course, it depends on the product.

Go to eBay to post second-hand product information and sell it at half price. Then FBA distributes them through multiple channels.

If you have an Alibaba international station account, go to publish 5-10 bulk orders. The price is low. FBA distributes through multiple channels.

If you are a European station, it is easy to handle, there are many small discount websites in Europe. You can focus on the Czech Republic and the Polish Republic.

Send an email to a customer who has bought in the past and tell him to repurchase now, and you will get a 50% discount.

In general, clearing inventory means using all available resources and doing everything that can be done. Try to keep the cost to a minimum and return as much cash as you can. It really didn't work, and finally had to choose to destroy it.

You can consider finding a local offline wholesaler. If you have this resource, you can sell it to them at a discount, and you have to transfer it to a third-party warehouse. This step is more troublesome. But this can save a little loss, and if it is sold offline, it will also help the product brand.

All sales promotion must pursue rankings, combine advertisements, and see if the data can be recovered. It is impossible to rank up, and a little bit of sales on the site can also recover a bit of loss.

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