75% of Amazon warehouse employees go on strike? How long will this "tug-of-war" last?


Amazon's warehouses in European and American countries are engaged in a "tug-of-war" with the company in the form of strikes. How will this strike affect Amazon's online sales of subsequent promotional activities?

75% of Amazon warehouse employees go on strike? How long will this "tug-of-war" last?
Amazon's warehouses in European and American countries are engaged in a "tug-of-war" with the company in the form of strikes and other forms to strive for more favorable conditions on a series of issues related to salary and benefits.

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According to the latest news, the German trade union ver.di has called on workers at six German Amazon sites (located in Rheinburg, Wayne, Koblenz, Leipzig, and Bad Hersfeld) for a four-day visit from Sunday night. The strike is to build momentum for the salary negotiations that will begin in the next few weeks, and its appeal is for workers to get a 4.5% salary increase.

Last Monday, Amazon warehouse workers in Tuscany, Florence, and Pisa, Italy, staged a 24-hour strike, calling on the company to improve its workload, shift system and benefits. The unions FILT-CGIL, FIT-CISL and Uiltrasporti, which organized the strike, said that this is the first nationwide strike that has affected the overall situation of Amazon's logistics business in Italy.

In Alabama, the Bessemer warehouse, which has been opened for only one year, is voted on whether to form a union. The vote ends this Monday. If approved, the Bessemer Warehouse Union will become Amazon's first union in the United States. Concerned that the result of the vote will cause warehouses across the country to "follow the law", this move also caused a fierce response from Amazon.

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In Europe, where the union has a solid foundation, Amazon warehouses have had multiple strikes in the past few years. Last year, warehouses in Germany, Italy and other places launched strikes against Amazon's employee epidemic prevention measures. U.S. warehouses have also held protests, expressing the same demands.

How much impact will the successive strikes have on Amazon's warehouse operations? All parties have different opinions on this. Amazon said that of the 9,500 employees involved in the strike in Italy, less than 10% actually participated; the union said 75% of employees participated. Regarding the strike in Germany, Amazon made a similar statement, stating that more than 90% of its employees work as usual; the union expects the total number of participants to be about 2,000.

In addition to the short-term warehousing and delivery delays, in the long term, the labor cost increase caused by the upgrade of Amazon warehouse union movement in Europe and the United States is expected to be transferred to sellers through various forms including FBA service fees. Sellers need to Have a long-term plan for this.

Are Amazon promotions worth it?
Recently released an Amazon European seller survey, one of the important conclusions reveals the seller's attitude towards Amazon's continuous and numerous promotional activities throughout the year.

The most important thing is the pre-Christmas promotion, and one-third of the respondents think it is "very important". It was followed by Prime Day and the "Black Friday" which started the pre-Christmas promotion. In summary, promotions at the end of the year have a higher priority for Amazon sellers.

Correspondingly, the sales promotion at the beginning of the year is less rewarding for sellers. 20% of respondents believe that "Cyber Monday", post-Christmas promotions and January promotions are "not at all important". The reason is that many people have listed "eating less soil" in their New Year's goals?

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