It has been more than a year since the outbreak of the epidemic, and the unexpected days when it came are still vividly remembered. Now, according to the assessment of the World Health Organization and many authoritative organizations, the impact of the epidemic on humans will not subside in a short time, including Amazon. The e-commerce landscape of China has also undergone earth-shaking changes due to the epidemic, and part of it is still in the making.
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Amazon is still the most important platform for third-party sellers. As of September 2020, Amazon has more than 197 million global users and 112 million Prime members. As a seller, all opportunities must be heard by the officials. The following will reveal 9 tips for creating Amazon's hottest items, please check!
TIP #1 The product picture should be "fine"
Pictures are not only the facade of the product, but also a window to stimulate consumer desire. Pictures can even influence the conversion rate of the product. Amazon has fixed requirements for image upload. How to use images to create product differentiation under the premise of following the platform rules (after all, the rules will reduce the dimensionality of creativity), sellers need to work hard to stand out. Of course, the clarity of the picture is the most important thing. If you want to take it to the next level, you need to combine the actual use of the product, suggestions for matching use, use environment and background, and some reference "Amway" products. In addition, the main product image needs to use a pure white background.
Example: Amazon’s product shooting guide states: The main image should use a pure white background and must not contain patterns, illustrations, promotional logos or other related products. Although pictures with a breath of life will create more realistic product visual effects, in practice, this is a violation of regulations.
The product map should contain at least three "life photos", combined with the use of the product in real life, so that consumers can form a sense of substitution with the product and form a desire to buy. In addition, this is also an excellent opportunity to showcase the lesser-known side of the product. The pictures should take care of all angles of the product as much as possible. With the support of the product visual effect "enhanced" option, the product can be displayed in a 360-degree panorama mode. To a certain extent, it can achieve twice the result with half the effort.
When budget permits, hiring professional photographers or choosing Seller Labs' product map shooting team can shorten the product map launch cycle, that is, the product launch cycle.
TIP #2 Product description needs to be vivid
If you browse Amazon listings, you will find that, in particular, product descriptions are the easiest to "smash" and one of the most homogenized water areas. The purpose of writing product descriptions is actually very clear. It is to persuade consumers to "go into the pit". Another point is to help consumers collect key product information for horizontal comparison.
To stand out among the many products, you need to adopt new ideas and methods. The first is to give consumers a convincing reason to buy the seller's products instead of competing products. You can list actual cases in life and explain how the product will be used to improve life or solve problems. Focus on the vested interests after purchasing the product, rather than mechanically listing product features.
Personalized product descriptions will help sellers win the attention of consumers.
A+ page is the unique function of brand registration sellers, which can meet the length of sellers to create brand stories.
TIP #3 Use the background keyword setting function
The title, points and description should contain the most important keywords of the product, but in fact, many keywords can be added in the background search term column.
Avoid using articles and prepositions such as "a", "by" or "for", which are of no practical use. In addition, the keywords should not be "mock doll" and reused.
Which one is better for the keywords "red shirt blue green" and "red shirt, blue shirt, green shirt"? In fact, the former is a positive solution, which not only avoids the pit of repeated use of keywords, but also reduces a lot of unnecessary characters. Note that the system will count punctuation marks into the 250 character limit.
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TIP #4 Flexible pricing strategy
There is no doubt that pricing is an important factor in maintaining the competitiveness of Amazon's products. How to choose Amazon sales marketing depends on the stage of the seller. Amazon sellers basically have three pricing methods:
·Manual repricing—As the name suggests, sellers need to change the price through Amazon Seller Center, and the same applies to other platforms, which need to be manually modified through the background. Considering the time required to manually reprice each product, this pricing method is only suitable for sellers with a small number of products.
·Re-pricing based on market price fluctuations—the seller’s product pricing will fluctuate based on the pricing of competing products. There are many applications on the market that can preset pricing. The ultimate goal of all these pricing methods is to keep the seller's product prices at the lowest level in the market. This repricing method is considered by many to be a method for sellers to obtain the most competitive prices. ；
Algorithmic repricing—The seller will use the system algorithm to set an ideal price based on all known market conditions. This type of pricing method will examine various indicators that affect the seller’s probability of winning the gold shopping cart. Algorithmic pricing will exclude the negative factors of human subjective assumptions based on the real-time market data, follow the objective laws of the market, and reflect the colder reality data;
TIP #5 The back phagocytosis of the number "9"
The old saying "the slightest error is a thousand miles away" is a perfect fit for the description of pricing. Many institutions have already given evaluation results on how pricing affects consumers' shopping decisions. Being fooled will not be a beautiful thing. There are not a few sellers who price products at "xx.99" in order to give consumers the illusion that the price is one dollar lower than the actual price. Using this old-fashioned strategy is very likely to make consumers feel deceived. There used to be a car advertisement with a slogan: You can pick up the car without needing $40,000, but the actual retail price is $39,999. It is not surprising that consumers come and fail. Therefore, sellers should avoid using the ending "xx.99" when pricing products.
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TIP #6 The power of the pen!
In the streaming media era, content is king (no, traffic is king), but good content can indeed attract a wave of fans. The sellers who have not started to set up products should pay attention to it. Social media is a high-quality brand touch point and an interactive platform that can get feedback right away. Social media can satisfy the creative and unconstrained nature of content creators, and it is also a good way to develop a loyal customer audience. Sellers who have no way of starting, can try X-Cart! X-Cart's built-in solution consultant can advise sellers and provide high-quality optimization suggestions~
In fact, the purpose of creating marketing content is to "screen", and jargon is also used as a marketing funnel model. While the content contains dry products, the lines should guide consumers to buy. Only when consumers have a desire to buy, the next step is to buy links from them. These will help improve natural exposure and product ranking.
TIP #7 Social Media
Since its launch in 2004, Facebook has always been the traffic trump card among the major social media, but in recent years, it has "has sprung up". Facebook has been a little weak. This is not a push. Data shows that nearly half of the young people use Facebook nowadays. Only once a month, it is an indisputable fact that Facebook's audience is "partially aging". But its Instagram (acquired by Facebook in 2012), after years of precipitation and user accumulation, has become an excellent place for (cross-border) sellers to attack cities outside their home base.
The two features of Instagram feed and Instagram Story must not be missed by interested sellers. In addition, it is recommended that Amazon FBA sellers create coupon codes in the backend, which can play a very good role in attracting store traffic.
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TIP #8 Internet celebrities help
Cooperating with Internet celebrities (content creators of social media platforms) to bring goods to brands is already a routine operation. Of course, it is more difficult to develop a loyal user base, but if the seller treats social media in a constant and changing way, The effect is naturally plain. The effect of social endorsement and high-quality reviews on store traffic conversion must be very clear. In fact, even a single person’s comments can be echoed on social networks. Whether it is positive or negative, the evaluation of Internet celebrities with a certain fan base Even more.
Sellers can try to contact content creators on social platforms and ask them if they are willing to do something like product reviews or unboxing videos. Generally speaking, the cost is linked to its social influence and the people who can radiate. However, some people are just starting out and are willing to do free promotion. Sellers only need to provide products for free.
Generally speaking, fans of internet celebrities will have obvious social characteristics, that is, hobbies, age structure and even geographic distribution will be concentrated. Therefore, another advantage of cooperating with internet celebrities is that they are targeted. I have studied fan comments and The original content style can basically grasp which part of the audience is concerned about the Internet celebrity. Then, sellers can also train their eyes in this process. It is also necessary for sellers to distinguish between navy and real comments.
TIP #9 Selection of talents
"There is a sequence of hearings, and there are specializations in the art industry." Sellers have both important responsibilities, both marketing and product selection. The gap between the business is unavoidable. There are a lot of talents on the market, and different jobs are selected for different positions. Talents, building a professionally operated team is the long-term solution.
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