The reason for this error is that the brand name used on the shelves has been protected by Amazon, and Amazon restricts the creation of new listings...
Amazon prompts that UPC and EAN do not match the uploaded product, what should I do? Amazon prompts that UPC and EAN do not match the uploaded product, what should I do?
Recently, when some new sellers uploaded products on the Amazon platform, they received a reminder that the UPC, EAN, ISBN, ASIN or JAN codes used did not match the published products. Why is there such a prompt? What to do in this situation? Today we will talk about this issue. amazon fba china import
1. Concept introduction
UPC code: UPC code is a commodity bar code formulated by the United States Uniform Code Committee. The full name Universal roduct Code is composed of 12-digit codes, and each UPC code is different. It is a required option for uploading a product add a product. Mainly used in the United States, Canada and other regions. UPC is also called a universal barcode because of its wide range of applications.
Amazon prompts that UPC and EAN do not match the uploaded product, what should I do? Amazon prompts that UPC and EAN do not match the uploaded product, what should I do?
EAN code: EAN code is a commodity bar code formulated by the International Article Numbering Association, which is commonly used all over the world. The general commodity barcode in my country is equivalent to it. The barcode printed on the packaging of the commodity we buy every day is generally the EAN code.
ASIN code: The ASIN code is automatically generated by the Amazon system and does not need to be added by the seller. The ASIN code is equivalent to a unique product ID, which is unique on the Amazon platform. One ASIN code corresponds to one SKU. ASIN code can be used to inquire products in the front end of the platform and the back end of the seller's store.
Second, the reason for the error
The reason for this error is:
The brand name used on the shelves has been protected by Amazon. Amazon restricts the creation of new listings to prevent this brand from being abused by other sellers. The reasons for protection are:
1. Submit the brand record by yourself;
2. Other sellers have submitted brand records;
3. Amazon detects that the brand has been successfully registered in the Trademark Office and automatically adds protection;
4. The brand name used has been automatically added to the protection in Amazon for more than 1 year;
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3. What are the countermeasures?
1. If you have a brand, you can apply for an exemption, and it will pass with a high probability;
2. Add a prefix or suffix to the brand name, such as Lenovo to Lenovo2021;
3. First use another unbranded trademark, then open a case to change back to your own brand, but prepare a product picture with the brand name and a barcode with UPC code to paste on the product;
4. Publish a new product page in the Amazon backend to search for the UPC you use, whether someone has already used it on Amazon. This action is mainly to check whether the merchant who sold you UPC is reliable. If someone is using it, then give up the service provider in the future;
5. If you don't want to change the brand name, please contact your UPC provider to ask for the authorization relationship between UPC and the brand, create a case and submit it to Amazon;
In particular, if you want to sell goods on Amazon seriously, please register your trademark as soon as possible.
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