On Amazon, many categories have sales restrictions. Sellers must apply to Amazon if they want to sell these categories, and they need to meet certain requirements before they can be approved
On Amazon, many categories have sales restrictions. To sell these categories, sellers must apply to Amazon, and they need to meet certain requirements before they can be approved.
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Amazon restricted categories
Usually restricted categories are expensive, relatively rare, or sensitive in nature and safety issues. Restricted categories on Amazon include: (Automotive & Powersports) (Business Products) (Collectible Coins) (Fashion Jewelry) (Fine Jewelry) (Fine Art) (Grocery & Gourmet Food) (Industrial & Scientific) (Luggage & Travel Accessories) ( Professional Services) (Shoes, Handbags & Sunglasses) (Sports Collectibles) (Video, DVD & Blu-ray) (Watches)
Why are the categories restricted for sale?
The categories that are usually restricted are relatively niche or more expensive. In addition, the reasons for the restricted sales of products include: products have a risk of fraud. Certain products are more prone to fraud problems. For example, in sports souvenirs, 50-80% of the products sold are counterfeit products.
To protect Amazon and consumers, a bad customer experience can damage a company’s reputation. By restricting certain categories and reducing counterfeit products and low-quality products, Amazon can protect consumers and benefit their brand image. This is a win-win situation.
Product safety issues Some categories have safety or health risks. Poor quality and counterfeit auto parts can cause the car to fail to operate normally, and homemade wine can make people uncomfortable, so these categories must receive strict intervals.
So how can sellers obtain the sales rights of these restricted categories? Let's analyze them one by one below.
How to obtain sales rights for restricted categories
To obtain sales rights for restricted categories, please read the following steps carefully. Each category has different requirements. If you plan to sell multiple restricted categories, you can consider creating a spreadsheet for each category so that you won’t confuse the steps.
Automotive & Powersports
△ Approval is required △ Only for professional sellers Auto & Power Outdoor (a very broad category, including tires, car batteries, EPA-certified portable fuel tanks, etc.. You need to meet the following qualifications to sell this category on Amazon: Seller Must have an independent website, or be a professional seller with good reputation. If the auto parts manufacturer uses UPC, the seller must list the UPC when publishing the product. Ensure that the auto product complies with various laws and regulations. If the product is refurbished, it must be The description states that the product must have a warranty. The warranty type needs to be clearly stated in the description. The product picture does not contain any offensive content
Business Products
△ Professional sellers only. Amazon Business is an e-commerce platform for B2B sellers. To be eligible to sell B2B products, you need to meet the following requirements: Have an Amazon professional seller account, set up business information, and fill in company background. After creating the information, you can start to upload products in batches and sell them.
(Collectible Coins)
△ Only for professional sellers In order to control quality, Amazon limits the number of new sellers who can apply for the sale of collectible coins. To be eligible to apply, the seller must meet the following conditions: add your website and product links; the coins must come from a government mint recognized by law, or have a stamp certification from an approved grading agency; you must be a professional coin grading service (PCGS) , Tangible Asset Industry Council (ICTA), Professional Numismatists Association (PNG), or Numismatic Grading Company/Paper Currency Guarantee (NGC/PMG) members; 70% of the inventory in the store must have PCGS or NGC or other legal government The classification of the institution. If it is a government coin, it must be in the original packaging; if it is selling precious metals, it must have an anti-money laundering plan, and if necessary, provide a copy to Amazon; coins with a price of more than US$1,500 must be graded and certified by PCGS or NGC before they can be published; If the coin is not rated by a professional institution, it needs to be stated in the description.
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(Fashion Jewelry)
△ Only for professional sellers. Fashion jewelry is different from high-end jewelry. The cost of the former is usually lower, while high-end jewelry is mainly made of precious metals and gems. It is not allowed to sell second-hand products. Products must be genuine. Jewelry with warranty and no brand needs to be stated on the product page. Brand jewelry needs to be listed on the product page. The manufacturer’s UPC code must be listed on the product page. Guidelines and other regulations Product images need to comply with Amazon's jewelry-specific standards. Product descriptions and images must not contain any inappropriate material content
(Fine Jewelry)
△ Only professional sellers have the same requirements for high-end jewelry and fashion jewelry. If you are selling jewelry made of metal or gemstones, then you can apply for the sale of high-end jewelry.
(Fine Art)
△ Professional sellers only. If you plan to sell artwork on Amazon, you need to get approval from this platform. Although Amazon does not list detailed requirements information, the certificate of the work must be prepared. If you have opened other stores, you can send the store link to Amazon.
Grocery & Gourmet Food)
△ Only professional sellers want to apply to sell this category. The seller needs to provide all the information of the products sold to Amazon. Selling new products, not second-hand products.
(Industrial & Scientific)
This category also limits the number of new sellers. To qualify for the application, the seller must: be a professional seller; all products comply with local, state, federal and international regulations.
(Luggage & Travel Accessories)
To apply for the sale of this category, sellers must apply for a professional seller account and meet the following requirements: all products of big brands must have UPC codes and be listed when they are published; counterfeit products are not allowed, and all products must be genuine; not allowed Sell second-hand products.
(Professional Services)
Only qualified professional service personnel can provide this service on Amazon. To apply to open a shop, professional service personnel must: purchase general liability insurance, provide proof during registration, and certificates of related services.
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(Shoes, Handbags & Sunglasses)
To apply for the sale of this category, you must be a professional seller, and: you need to prepare a website or use an image hosting service to facilitate Amazon to view the products you want to sell; sell big-name products must publish UPC codes; you must not sell any counterfeit products; instructions And pictures must not contain obscene and offensive content.
Sports Collectibles)
Sellers need to contact Amazon to obtain permission to sell sports collectibles; for certain league products, you need to get approval from the league to sell; sellers must also ensure the authenticity of the certificate.
(Video, DVD & Blu-ray)
You must be a professional seller to apply, and the following conditions must be met: the order cancellation rate does not exceed 2.5%; the delayed delivery rate does not exceed 4%; the order defect rate does not exceed 1%.
(Watches)
To apply for the sale of watches, the following conditions must be met: must have a website or use a picture hosting service to facilitate Amazon's viewing of products; must be a new product; must have the manufacturer's UPC code; must be genuine, not counterfeit products; the image must comply with Amazon's Provisions; product listings must not contain offensive or uncomfortable content.
What if the application for sale is rejected?
Anyone may be rejected by Amazon to sell restricted categories. If you are rejected, don't be too disappointed. You can improve the probability of passing the application through the following measures: Sales history If you are a new seller, you may not be able to pass the application without sufficient data. When your application is rejected, you might as well accumulate some sales history for the product to increase the probability of passing it later. Suppliers research your suppliers to ensure that they have a good reputation. When you are looking for a new supplier, be sure to conduct research in advance. Check the quality of your product. If the quality of the product is poor, it is not easy to pass the application. Reputation If you are a brand new brand, you don't have enough reputation. Try to encourage consumers to leave reviews after purchasing products.
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