Amazon exploding orders also have the risk of title closure! How to deal with the convicted sales surge?
According to the U.S. Treasury Department: The U.S. has issued more than 90 million grants since last Friday, totaling more than 242 billion U.S. dollars!
Amazon exploding orders also have the risk of title closure! How to deal with the convicted sales surge? Amazon exploding orders also have the risk of title closure! How to deal with the convicted sales surge?
According to the U.S. Treasury Department: The U.S. has issued more than 90 million grants since last Friday, totaling more than 242 billion U.S. dollars!
Such simple and crude economic stimulus has indeed benefited a wave of sellers invisibly, but the increase in sales in the short term has also brought certain hidden dangers to accounts:
Last year, because of the frequent subsidy policy of the US government, sellers' orders increased, and sellers often received warnings from Amazon's sales surge.
Gite's appeal once again reminded all Amazon sellers. Be wary of the surge in sales that will follow in the next few weeks.
What is a surge in sales
There is a special explanation about the surge in sales in the Amazon backstage:
If the seller receives a large number of orders in a short period of time, but does not receive more reviews than before, Amazon will temporarily suspend the account and review it until Amazon confirms that the order is valid and the seller has sold and actually shipped all products.
At its root, Amazon is a company that pays great attention to customer experience and platform credibility. Therefore, the monitoring of orders that may be false fraudulent orders can be said to be "kill a thousand mistakes, don't miss one." This has led to many sellers who were clearly normal sales were shot for no reason.
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Analysis of the reasons for being judged to be a surge in sales
The main points are as follows:
1. The account is a newly registered account. Under the premise that there is no significant traffic and exposure of the goods in the store, many orders have been placed out of thin air;
2. The account has had a follow-up behavior before, the growth of back-end orders is unstable and the order is not shipped in time, and there is little customer feedback;
3. Related products on sale in the store are products with greater seasonal demand. In the short term, sales volume will increase rapidly due to the increase in consumer demand, but due to inventory supply problems, the delivery is not timely;
4. As an FBM seller, sales have grown rapidly in the short term, but Amazon has doubts about whether the merchant has the ability to deliver goods and whether it is false delivery.
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How to complain about the surge in sales
Regarding the handling of the surge in sales, it is important to be clear: let Amazon clearly see that we have arranged shipments in an orderly manner and that customers have received them properly. Therefore, we need to have the following important records in our appeal:
1. Order history report, tracking records of orders that have been shipped and sold, and the seller's continued review records;
2. Invoices of all sold products;
3. Send an after-sales letter to the seller, and a screenshot of the email message after the seller confirms receipt.
After preparing these, the next step is the appeal letter. The appeal letter framework for the surge in sales can proceed as follows:
Complaint Letter Framework
1. Clarify the intention and explain the situation
2. Explain the reasons for the surge in sales:
——The new account is operated by experienced operators, and the store sales are rising rapidly;
——The store has recently launched a new price promotion activity;
——The recent seasonal demand for the products sold is relatively large;
In general, express that your order growth is real and well-founded;
3. Action plan
——Delivery has been arranged in time for all orders
——Connect with suppliers in a timely manner to ensure sufficient follow-up supply and build a stable supply chain.
——Provide relevant feedback materials, indicating that buyers are receiving goods one after another, and have left satisfactory feedback;
4. Sincerely apply for Amazon account recovery
In accordance with the above framework, organize and submit the mentioned information together, so that Amazon can confirm that the monitored orders are true and valid and are properly arranged. Amazon will restore our account soon.
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