Recently, Amazon issued an announcement in the seller's backstage to update the product weight attributes of consumable products, requiring sellers to fill in the weight and price per unit for such products, and the unfilled products will be deleted from the search results.
The offending product disappears directly! Amazon releases new policy violation products directly disappear! Amazon releases new policy
shipping directly to amazon fba from china
Recently, Amazon issued an announcement in the seller's backstage to update the product weight attributes of consumable products, requiring sellers to fill in the weight and price per unit for such products, and the unfilled products will be deleted from the search results.
The categories affected by this update mainly include babies, groceries, health and personal care, beauty, pets, wine and cleaning supplies. Products belonging to the above categories need to add two attributes, unit_count and unit_count_type, to express the unit of measurement and price per unit of the product.
For example, if the product is hand sanitizer and the net content is 100g, you need to fill in 100 in the unit_count field, and then fill in "gram" in the unit_count_type.
This new policy will be officially implemented in the UK, Germany, France, Italy and Spain sites starting on March 31. After the 31st, these two attributes will become mandatory items for uploading new products, while old products require sellers to fill in these two items manually. If there are still unfilled products after the formal implementation, Amazon will automatically hide the unfilled products in the search results. In other words, if the unit of measurement is not filled in, it will not be shown to consumers in the search results, which is equivalent to removing the product in disguise.
This policy change is still very important. After all, if you do not fill in the requirements as required, you will be taken off the shelf in disguise, and the seller will not be able to find your product directly. And this attribute allows consumers to understand the product more intuitively. It is recommended that sellers in Europe should update the field in the background or form, (the form update needs to re-download the template). If you are worried that the updated product will affect the flow and order Quantity, you can add me on WeChat to consult the method to break through the bottleneck of the order
As for the U.S. station, similar requirements may also be updated to implement more stringent specifications for these categories of products. Amazon’s recent dietary supplement category has gone out of business, and it has attracted great attention from relevant departments.
shipping directly to amazon fba from china
Amazon's dietary supplement category is hot
According to recent reports from foreign media, the global dietary supplement market is growing rapidly, and the total supplement market is expected to reach US$231 billion in 2027. This is more than double the amount in 2019. In the online supplement sales market, Amazon's share accounts for 77% of total sales. This is more than the sum of all the top five supplement sellers!
Nutritional supplements is also one of the categories that Amazon requires to fill in the unit of measurement in this update. 58% of the sales are from third-party sellers, which is a veritable hot category.
However, foreign media mentioned that Amazon sells supplements in large quantities through third-party sellers, which is one of the means to avoid its own risks and supervision. Even if the products sold by third-party sellers do not meet FDA requirements, Amazon will allow sellers to list and sell products online. , Even for some disputed third-party products, Amazon will not delist listings.
shipping directly to amazon fba from china
Recently, relevant law enforcement agencies have focused on this situation. Amazon has also considered some considerations in tightening product information for consumables in Europe, requiring sellers to provide more and more comprehensive information, and gradually tightening these product categories that may cause safety hazards. Barriers to entry.
Therefore, a high degree of product compliance will be one of Amazon's key policy directions this year, and the US station is likely to launch some new compliance policies like Europe.
shipping directly to amazon fba from china
