Nowadays, the economy all over the world is developing continuously, and the exchanges between countries have become more frequent. Many enterprises have also registered some international trademarks to expand their popularity and business scope. What are the advantages and necessary conditions for cross-border businesses to register Japanese trademarks?

1、 Import and export trade

Due to the lack of resources, Japan is extremely dependent on imports. The main imported commodities include crude oil, natural gas and other primary energy, food and raw materials; The main export commodities are automobiles, electrical appliances, general machinery, chemical products, etc. The main trade targets are China, the United States, ASEAN, South Korea, China, Taiwan, Chinese mainland, Hongkong and Germany. Therefore, many foreign trade companies need to register Japanese Trademarks if they have business activities in Japan. Sea shipping

2、 Settled in Japan E-commerce

Amazon Japan site has the advantage of being close to China and low logistics cost. FBA logistics in Japan can arrive in 24 hours and SF can arrive in 3-4 days. In addition, the cultural differences between China and Japan are smaller, and many festivals are connected with China. Therefore, these advantages can be used to greatly increase sales on prime day.

3、 Brand packaging

As we all know, Japan's electronic and electrical industry and automobile manufacturing industry are highly developed and have high global popularity, such as Sony, Panasonic, Canon, sharp, Toshiba and other companies. Japan has a high evaluation in the consumer electronics, household appliances, automobile and pharmaceutical industries. In particular, the Japanese cosmetics brand is well known in China. Therefore, it can package the Japanese brand and improve the corporate image. Take this as a gimmick to achieve the purpose of brand packaging, enhance their competitiveness and stand out among their peers. Sea shipping

So what are the prerequisites for applying for a registered trademark in Japan? Any natural person or legal person can apply for trademark registration. An association or consortium without legal personality shall not enjoy the right of trademark protection in its name. Article 2 in order to prevent the applicant from using the trademark in his own business or service, the trademark law must specify that the applicant must use the trademark in his own business or plan. Therefore, when applying for a trademark, you must fill in your own business scope. For foreigners applying for trademark registration in Japan, Japan mainly adopts the following principles:

1. The applicant's country is a member of the Paris Convention;

2. The applicant's country and Japan have signed a bilateral agreement on trademark protection; Sea shipping

3. The applicant's country and Japan have the principle of reciprocity. When applying to Japan for trademark registration, few member countries of the Paris Convention have been rejected due to the qualification of the application.

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