Sellers who have done Amazon brand video advertisements should be clear that the changes in brand video advertising paths, from the beginning, only appear on the search results page advertising position.

To the later development to the product detail page advertising position

Brand video advertisements are also well -welcomed by sellers due to the unique advantages of brand video advertisements and very high opening rates, and the good ROI caused by less than the past two years.

Compared with the other two brands to promote advertising type product sets and brand flagship store focus, at least 3 Asin can be exposed at one time, but the previous video ads can only be drained for the specific Asin of the seller, but it cannot be a large scale. Covering drainage is also a pity.

Amazon may have heard the voices of the majority of sellers. This is not a good feature in Amazon: Amazon brand video advertisement can also land on the Amazon brand flagship store and sub -category page!

Open the path:

Backstage -Advertising -Advertising Activities -Create Advertising Activities -Select Video -Lowing Pages Select Amazon Store (including Sub -page)

The premise of using brand video ads and flagship stores and sub -pages

1. The brand has a small reputation: the core keywords/long -tailed words of the brand have begun to be searched by consumers, and the link has a certain stable evaluation;

2. Has established a brand flagship store: the brand image has begun, and the brand flagship store has been established;

3. The brand already has independent research and development capabilities or certain category advantages

4. The product line is rich or the category is vertical, and the number of products on the shelves is not less than 10, and the number of products is too small to the store or sub -page, which will give consumers a more empty feeling. The experience is not good.

Suggestions for use

If there are many types of flagship store products and complicated, you can create different sub -pages for products of different products series, such as sellers for home decoration, can establish different sub -pages for interior decoration, garden decoration and festival decoration products At that time, video diversion customers can see different products of our entire series. At that time, our orders will likely have 1+1, or even 1+n

If there are not many products in the flagship store, you can land on the homepage first, but the decoration of the homepage first unified the brand color, and then perform a unified visual production. 

If the number of products is too small, you can focus on promoting brand stories in the flagship store and play emotional cards

If there are different series, but the product is upstream and downstream -related products can also be placed on a sub -page for bundling sales. Maybe it will achieve unexpected effects, such as putting the products of the mouse+keyboard+headphones on a sub -page for sale

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Different sellers have different use scenarios. The benevolent sees the wisdom and wisdom. Everyone combines their own needs!

Finally, I have to remind you: According to your different stores, this function has not been fully popularized to all stores. You can check whether your shop has opened this permissions. The winner!

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